In March, to coincide with the launch of the Connected Modular 45, TAG Heuer unveiled its first Luxury Kit. A magnificent exclusive presentation case featuring elegant materials in understated hues, it includes three drawers and a bureau type display.
But what does the set contain? The new TAG Heuer Connected Modular 45, which boasts a grade 5 titanium case, a ceramic bezel and an elegant brown leather strap. For the Connected Modular 45, TAG Heuer has worked closely with Intel and Google to create a luxury watch which combines connectivity and smart technology with Swiss watchmaking expertise. The watch is powered by an Intel® Atom™ Z34XX series superprocessor and operates on Android Wear™ 2.0. TAG Heuer worked with Intel to design the smart technology behind the watch’s superior performance and multitude of connectivity options including Bluetooth, Wi-Fi, GPS and NFC, and which also enables users to benefit from a wide range of functions offered under the Android Wear operating system. The motherboard, brain and body of this watch were manufactured in Switzerland. The final assembly and tests were conducted by TAG Heuer, in a dedicated workshop, at the heart of its manufacture in La Chaux-de-Fonds.
The Connected Modular 45 also features an original concept which is brand new in the field of connected watches: the connected module is interchangeable with an Haute Horlogerie mechanical module — a 3-hand watch or COSC-certified Chronograph Tourbillon. This exclusive box set also includes the prestigious Heuer-02 Tourbillon module.
The Heuer-02T COSC Chronograph Tourbillon movement was entirely designed and developed at TAG Heuer. With a skeleton movement, and a low inertia tourbillon made from carbon and titanium, it comprises 284 components, within a diameter of 31 mm (13 ¾’’’ lignes) and a thickness of 6.9 mm, and beats at a frequency of 4 Hz (28,800 vibrations/hour). It boasts a 65-hour power reserve. Its design — deliberately conceived with the strategic aim of falling below the CHF 15,000 mark — was launched in 2015. For this to be possible, every team within the manufacture (engineers, watchmakers, designers, purchasing, production) was involved in the process to enable costs to be optimised at each stage. Thanks to this synergy, the challenge was successfully met, and the finished piece was unveiled at BaselWorld 2016. In the Swiss watchmaking industry, this price of CHF 14,900 for a Tourbillon watch is a highly competitive one. It is in line with Jean-Claude Biver’s desire — and the strategy he put in place — to make TAG Heuer the leader in accessible luxury.
From sports chic to the elegant Tourbillon movement, this Luxury Kit provides a wide choice of materials and colours, enabling it to be adapted to the surroundings and the mood of its owner. An additional black rubber strap is also included in this box set.