IWC, News

IWC CEO Takes the Driver’s Seat in the New Social Media Campaign by Mercedes-AMG

Christoph Grainger-Herr, CEO of IWC Schaffhausen stars in the new social media campaign by Mercedes-AMG, a long-standing partner of the Swiss luxury watch manufacturer.

In a short film now available online, the CEO appears in the new Mercedes-AMG E 53 4MATIC+ Coupé, wearing the Ingenieur Chronograph Sport Edition “50th Anniversary of Mercedes-AMG”.

The #SpeedUpInStyle campaign launches the new Mercedes-AMG 53 series on digital media, featuring IWC CEO Christoph Grainger-Herr behind the wheel of the E 4MATIC+ Coupé in the streets of New York City. He explains:

“I am grateful to have taken part in this dynamic campaign with our partner. The versatility, comfort, efficiency and performance of the AMG sports car impressed me immensely during filming. The finished film perfectly encapsulates the driving force behind both Mercedes-AMG and IWC Schaffhausen: precise, world-class engineering, uncompromising performance and iconic design – always combined with great joy and passion, of course.”

– Christoph Grainger-Herr, CEO of IWC Schaffhausen
The Ingenieur Chronograph Sport Edition “50th Anniversary of Mercedes-AMG” (ref. IW380902) also makes a grand appearance in the film, on the wrist of Christoph Grainger-Herr. This special edition to mark the 50th anniversary of Mercedes-AMG was launched last year at the Nürburgring. The watch is driven by the IWC 89361 manufacture calibre and housed in a robust titanium case. The magnetic field protection is visible through the glass back and is inspired by the brake discs of the high-performance sports cars from Mercedes-AMG.

IWC Schaffhausen and Mercedes-AMG have enjoyed a successful partnership since 2004. Their collaboration is based on the vibrant tradition of technology in both companies, combined with common values such as precision engineering and exclusive design. Both the high-performance sports cars from Mercedes-AMG and the mechanical watches from IWC appeal to individuals with high expectations, who go their own way in their search for something special.